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Going beyond the boundaries of just any travel advisor or online booking site by offering personalized planning and booking services which ensures every detail from start to finish is impeccable and within your budget. 

We can assist you with any of your travel needs from Hotel & Resort Bookings and Tours to Custom Trips and Once in a Lifetime Travel where we excel. 

Our success is defined by how we can make your trip special, how we can listen to your unique requirements and exceed your expectations and how we can deliver a journey that is not just wonderful but extraordinary.

Annecy Canyoning
Equip Sermia, Greenland
Italy Skiing
Equip Sermia Hiking


Exceptional travel planning, advice and booking services
We specialize in designing extraordinary travel experiences for our clients including:

  • Hotels & Resorts*

  • Tours*

  • Cruises*

  • Custom Itineraries

  • Add on Concierge Services

   *Many with exclusive amenities and promotions not available online


Value-added Concierge Services
We go beyond just booking a trip and ensure that every aspect of your trip is taken care of including activities, restaurant reservations, side-trips, tours, transfers and more ensuring that everything in your trip from start to finish is taken care of. 


Family and Multi-Generational Travel
We are experienced and specialized in booking trips for families and multi-generational groups where we ensure that an itinerary has something for everyone, even the littlest of travelers!

Expedition and Adventure Travel

We exceed at planning one off and extraordinary adventurous travel experiences to our clients, making sure your travels exceed your expectations and provide a once in a lifetime experience.

Wellness Travel

Provide access to exclusive amenities at many of the best hotels & resorts as well tours that promote wellness and restorative travel. 



In Pursuit of Travel Ltd. is an affiliate of the leading Colletts Travel agency, A Global Travel Collection UK Company - ABTA, ATOL & IATA bonded. This affiliation provides a world class resource and a combined wealth of knowledge that can be drawn upon to ensure the best possible travel itineraries and journeys imaginable.


Our affiliation with Colletts Travel also provides In Pursuit of Travel with exclusive memberships to many invitation only hotel, tour and cruise suppliers, such as Virtuoso, Select, etc. These memberships allow us to provide our clients VIP status, preferred rates, exclusive amenities and unique itineraries throughout the world. 



Alicia has been an avid traveler since a very young age and has lived outside her native country of the US nearly half her life in the UK, Switzerland and Africa gaining a wealth of location and travel knowledge even before starting her career in travel nearly 12 years ago after a successful career in international business and marketing consulting abroad. It is this experience and love of travel and adventure which led her to her career as a travel advisor, where she can share her passion with her clients,  creating unique and fully tailored experiences throughout the world. 

She brings a unique perspective and offers special value added services going beyond just planning and booking a trip but ensuring every aspect of the trip is taken care of and that all members of the traveling party, young and old, have everything they need to make the journey not just amazing but extraordinary.

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As with any consulting service we charge a fee for our planning and booking services. We spend on average 25 hours booking a trip of one week from initial consultation through to quoting, booking chosen flight, tour and concierge elements and along with trip support. Here is our current fee schedule -  all fees will agreed at first consultation:


  • Planning Fee | From £200  -  TBD  after initial consultation. Includes advice, planning and booking all travel elements as well as travel management.

  • Hotel Booking Fee | If booking hotel direct with us for Virtuoso or Preferred Partners amenities -  free of charge / If you require hotel research and detailed booking £50 per reservation

  • Airline Booking Fee | £75 per international ticket / £30 per domestic ticket - includes tracking and management

  • Last minute booking (within two ​weeks of travel) | An additional £200 added on to fees above

  • Cancellation Fee | £40 for up to first hour and £30 per hour after

  • Change Fee |  £40 for up to first hour and £30 per hour after 

  • Group travel (over 5 people) | Additional fees may apply to above rates. 

  • Yearly Service Fees are available, please get in touch if you would like more information.

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